![]() ![]() If that deal goes ahead, the companies' work with Rapt may help them integrate systems, but if it fails, Microsoft's control of Rapt's yield-improvement technology could hurt the profitability of Yahoo's online advertising model. Yahoo executives reportedly met with Microsoft representatives Monday to explore Microsoft's unsolicited $44.6 billion bid for the company. since 2004, and worldwide from October 2005, according to Rapt. ![]() One Rapt customer Microsoft didn't mention is Yahoo, which has used Rapt's Price Director software in the U.S. Rapt already counts a number of online services among its customers, including Microsoft, Expedia, Dow Jones and The New York Times, according to Microsoft. It did not say how much it will pay for Rapt. Microsoft obtained Atlas as part of its acquisition of aQuantive for US$6 billion last May. That will allow it to offer publishers an integrated service to manage advertising sales, it said. Microsoft plans to incorporate Rapt's tools and consultancy business into its Atlas Publisher Suite. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |